You suck at crypto.

That’s right, you. Well, you, and just about everyone else. If that makes you feel better.

Sorry that we have to channel our inner grade-school kickball coach, who maybe has too much riding on this game, but sometimes it takes a little tough love to see meaningful change.

Don’t feel bad, it’s okay to suck. That’s why they give out “Most Improved” awards.

And we’re going to show you how to improve your crypto investing and stop sucking.

A Word Foam Our Sponsor

Listen, I know we tease our traditional finance friends all the time. But we still stare at them with begrudging respect. They’ve managed to dominate the entire world financial system for centuries, and even if we do plan on overthrowing them, we also have a lot to learn from them.

That’s why the Coffee & Crypto team also subscribes to Finance Homie. Finance Homie is a fun and easy-to-read newsletter that completely demystifies traditional finance.

On top of that, they cut through all of the crazy financial news and tell you exactly what it is you should be paying attention to, including specific venture capital fundraising and major Wall Street deals.

So skip that Wall Street Journal subscription, turn off Jim Cramer’s CNBC BS, and stay plugged in with Finance Homie’s free weekly newsletter.

Espresso Shots

☕️ Bitcoin Optimism Reaches Six-Figures 🤑 💸

Standard Chartered Bank now believes that Bitcoin will hit the $120,000 mark by the end of 2024, according to a new report initially quoted by Reuters.

Standard Chartered is revising its previous estimation from last April that BTC would hit $100,000 in 2024.

Though admittedly, Standard Chartered has been kind of all over the place with these predictions. The bank previously anticipated that Bitcoin would actually drop down to $5,000 in 2023.

But again, their current outlook is 10x that, with BTC hitting $50,000 by the end of 2023 and $120,000 sometime in 2024.

We haven’t heard this kind of unbridled optimism since the last time my sister watched her two-year-old daughter open a door. “I think somebody’s gonna be a doctor!”

☕️ Memecoins Take a Dive 🤡 📉

PepeCoin, Dogecoin, and Shiba Inu have been taking a beating as new competitors arise to fill the space.

PepeCoin leads the dive with losses of 14.9% in the last week and down an additional 5.5% on July 10.

And these memecoins have been heralded by new arrivals in the space, including memecoins like Shib 2.0 and Pepe 2.0.

While the original PepeCoin dropped, Pepe 2.0 soared to a more than $50 million market cap just days after its launch.

If irrelevance can really happen this easily, we’re dreading the inevitable launch of Coffee & Crypto 2.0.

☕️ AI Trading with Crypto 🤖 🪙

A new start-up, Architect, is aiming to bring new AI crypto trading tools to individual and institutional investors.

The Head of Architect Brett Harrison has a very interesting resume, as he was the former president of FTX.US.

Harrison and his team intend to use algorithmic trading code coupled with AI platforms like ChatGPT, to have AI do your day-trading for you.

While Architect is still in the early stages, the start-up already secured $5 million in seed funding from Coinbase Ventures, Circle Ventures, and several other crypto VCs.

Harrison intends to succeed where FTX failed. So the first order of business? A series of massive political donations in an attempt to curry favor in Washington.

Spilling the Beans

Here's Why You Suck at Crypto 📉 💥

Why do you suck at crypto?

You’re probably still wondering because your feelings are hurt from before.

And again, this isn’t your fault, this mistake is more widespread than just you. Even we’re guilty of it from time to time.

And that mistake is doubting crypto.

It’s easy to be bullish when crypto’s on the upswing, but it’s crucial — both to crypto’s overall economic health and your personal portfolio — to be bullish when it’s hard.

We were among the many investors decrying crypto winter.

When SBF’s FTX disaster made headlines, it was easy to wonder how the space could ever recover.

Nearly half of us were wondering if we would ever break even.

But we’re here to salute the real winners. Those individual investors who doubled down and put their hands in the soil.

Even in the darkest days of crypto winter, 56% of consumers said they were still interested in buying crypto and 42% of millennials and 26% of Gen Z said they were extremely likely to purchase crypto in the next year, according to a CNBC report.

While critics will say those sentiments are borne of simple ignorance, we’re here to say it’s actually healthy optimism.

And these are institutional investors, those are small, individual investors. Their profits and losses are a question of whether they’ll be able to afford rent and groceries, not about securing a corner office at their Wall Street firm.

And now that crypto winter’s over, those optimistic people are probably feeling pretty good about buying when things seemed at their worst.

With Bitcoin and the larger crypto market on an upswing, headed into a warm grace period that we’re affectionately calling “crypto summer,” it’s easy to feel good.

But it’s almost certainly not always going to be that way. And in those bear markets, that’s when crypto needs you most.

When everything’s plummeting, the markets are gripped with panic, and advisors are telling you to sell while you still can…

That’s when you buy. Or HODL.

Don’t let panic get the best of you. And hey, when the market’s down, that’s the cheapest time to acquire some of those crypto assets that are going to turn serious profits in the long run.

You don’t suck. Well, probably not.

But if you do feel that you really, genuinely suck at crypto and you’re interested in getting better…

We have the perfect remedy.

Coffee & Crypto Premium Roast.

Our premium newsletter is worth way more than any small-batch, single-source, Arabica bean-based snooty coffee.

With Coffee & Crypto Premium, you’ll be getting expert market analysis, exclusive reports, and the breaking news you need to trade crypto with confidence.

Again, you don’t suck. Fear sucks. Panic sucks. Bear markets suck. But you know what really sucks? Selling your crypto at a loss.

But if you can see the good in the bad, then crypto (and your wallet) will be grateful.

Premium Market Report

Meme of the Day

I just can’t understand why blowing up a crypto portfolio doesn’t deserve a small plastic participation trophy. 🏆

Crypto 101

FUD: This acronym stands for “Fear, Uncertainty, and Doubt.”

You’re going to hear “FUD” tossed around a lot in a bear market.

These are exactly the conditions when the most stalwart crypto traders will HODL fast, or double down on their positions by buying low.

The Last Sip

Hey, we’re sorry that we said you “suck” at crypto. We needed your attention, and if you’ve made it this far, we got it. So to reward your dedication, we made a quick list of things we like about you.

3. Reading emails. If you’re getting all the way to the “Last Sip” you’re probably very thorough. We bet you’re very communicative on the family email chain. There’s no telling how many coupon codes or hidden menu items you’ve scooped up that less diligent readers have missed out on.

2. Your sense of humor. If you haven’t unsubscribed yet, you must have at least a halfway decent sense of humor. Maybe you’re the one at the water cooler holding court or you’re just an appreciative giggler. Both are equally important in the ecology of comedy.

1. Your loyalty. Maybe you’re a new reader or maybe you’ve been with us for the long haul. Either way, we appreciate having you at Coffee & Crypto. Get ready to be insulted and then won back in newsletter after newsletter. Just like your roommate’s shitty ex, we’ll swear we’ve changed.

Stay Caffeinated,

Coffee & Crypto Team

That's all for today! If this email got you hooked on our unhinged crypto takes, be sure to get a full dose on Twitter @GetCoffeeCrypto.

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.